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Cogny Health, a digital health technology company focused on solving mental health challenges, approached us to revamp their email marketing strategy. Their mission to deliver distinct diagnoses through AI technology required a targeted approach to reach potential users effectively and improve engagement. Our role was to enhance their email marketing campaigns, focusing on increasing open rates, reducing bounce rates, and creating compelling copy that resonates with individuals seeking mental health solutions.
Cogny Health faced difficulties with low engagement rates in their email campaigns, which hampered their ability to connect with their target audience. Their bounce rates were high, and open rates were below industry standards, limiting their reach. They needed a strategy that would not only engage but also convert potential users into active clients.
We crafted a comprehensive email marketing strategy that involved thorough list cleaning to improve deliverability, creating personalized and compelling email copy, and optimizing subject lines through A/B testing. We also leveraged targeted cold email campaigns to reach new audiences and utilized advanced marketing tools to monitor performance, ensuring that every aspect of the campaign contributed to higher engagement and conversion rates.
Email Marketing can never be dead!
Our efforts significantly improved Cogny Health’s email marketing performance, helping them reach and engage their target audience effectively while driving conversions. The optimized campaigns led to a boost in audience trust, increased inquiries, and stronger brand visibility.
Working with Namma Marketing was a gamechanger for us. Their expertise in email marketing, list management, and campaign strategy helped us reach our audience effectively and communicate the value of our mental health solutions. We couldn't be happier with the results.