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XR Academy

Namma-Marketing-Case-Study
Namma Marketing
Namma Marketing

Project Details

XR Academy, a dynamic forum guiding learners through the immersive world of the metaverse, partnered with us to enhance their lead generation efforts through LinkedIn and TikTok marketing. With a vision to foster a community of passionate explorers, XR Academy aimed to engage learners and professionals interested in Extended Reality (XR) technologies, including Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). Our goal was to create a marketing strategy that would highlight XR Academy’s offerings, attract potential learners, and increase brand awareness, ultimately driving leads through LinkedIn and TikTok.

Challenge

XR Academy was seeking to expand their audience by leveraging social media channels effectively for lead generation. With LinkedIn and TikTok being key platforms to reach professionals and younger audiences, they needed an approach that would showcase their expertise while appealing to users interested in the future of digital realities. The challenge lay in creating engaging content that would stand out in a competitive space and convert followers into active community members.

Solution

We crafted a targeted marketing strategy focusing on both LinkedIn and TikTok to position XR Academy as a leader in XR education. On LinkedIn, we developed professional yet engaging posts that resonated with industry professionals and highlighted the Academy's educational resources, community support, and futuredriven learning environment. For TikTok, we created visually appealing, shortform video content that showcased the immersive aspects of XR, tapping into trending topics and challenges that would attract the interest of a younger audience. By optimizing each post and video, using AIdriven analytics to refine our approach, and ensuring each piece of content communicated the value of XR learning, we were able to generate substantial leads and build XR Academy’s social media presence.

Namma Marketing

LinkedIn outreach is the best cold outreach.

48% - increase in qualified leads
23% - growth in LinkedIn followers
17% - boost in TikTok engagement
22% - Social Media Growth

Results

Our LinkedIn and TikTok marketing efforts led to an impressive increase in XR Academy’s visibility, engagement, and lead generation, connecting them with a broader audience interested in XR education. The campaigns successfully positioned XR Academy as a goto resource for exploring the metaverse.

1000+ Signups
20% less CPA
222% ROI

From The Client

Namma Marketing's expertise in LinkedIn and TikTok marketing helped us establish a strong presence across key platforms. Their creative and targeted approach allowed us to effectively engage with our audience, turning curiosity about XR into active participation in our community.

author
Arthur Schneider
XR Academy