Love Leggings

Project Details

LOVALL, previously known as Love Leggings, is a brand dedicated to creating premium quality leggings, denim, and timeless basics for real women with real bodies.

As the brand expanded its product range and evolved its identity, they needed a powerful digital strategy to grow their reach and increase sales. Our expertise was sought to launch a PPC ad campaign to amplify their visibility and drive conversions. With a commitment to quality and inclusivity, LOVALL wanted to reach a wider audience who would appreciate their offerings increasing their MRR.

Challenge

With the rebranding and the expanded product line, LOVALL needed to stand out in a highly competitive market. Ranking high for competitive keywords was challenging, and reaching their target audience efficiently with impactful ads required a strategic approach. The goal was to position LOVALL as the goto brand for leggings, denim, and basics while ensuring high conversion rates.

Solution

We devised a PPC campaign that focused on highlighting LOVALL’s inclusivity, premium quality, and product range. Targeting highintent keywords, we carefully crafted ad copy to resonate with the target audience, emphasizing LOVALL’s core values. To enhance their visibility organically, we also assisted in optimizing their landing pages and helped them rank for highly competitive keywords on Google, bringing them to the top for essential search terms.

Leveraging datadriven targeting and A/B testing, we maximized the campaign's effectiveness, ensuring a high return on ad spend (ROAS).

The Result of Our Work

The PPC campaign brought substantial growth for LOVALL, with increased brand recognition and high engagement rates. Our strategy to improve organic ranking for targeted keywords led to a significant boost in visibility and traffic. The PPC campaign also contributed to increased online purchases, making LOVALL a recognizable name for inclusive and quality legwear.